With an annual export value of 10 million dollars, he sells embroidered handicrafts abroad

1. Introducing 3D printing technology for handicrafts, she makes non-heritage skills "come alive".

2. Inheriting and innovating traditional skills in line with market demand

3. Integration and innovation of ancestral skills, Miao medicine embroidery and recreational handicrafts are sold well in many countries.

01 Introducing 3D printing technology for handicrafts, she makes the non-heritage skills "alive".

"Straw products are not only slippers, satchels only, these years we have moved a lot of brains, developed a lot of straw daily necessities, handicrafts, so that the traditional skills and modern life closer." Wang Qin, the municipal inheritor of the national-level non-legacy Xu Xing straw weaving, told reporters.

Traditional Xuhang grass weaving, pattern are flat, Wang Qin bold innovation, explore from plane weaving to three-dimensional weaving, and through the fusion of modern digital technology to solve the technical problems. 2021, Wang Qin team with yellow grass weaving a lifelike South Lake Red Boat, because of the soft texture of the yellow grass, the hull of the boat is easy to shake at first, Wang Qin boldly used the 3D printing technology, the first print the hull of the ship model, and then use the dense weaving, Triangle knitting, climbing warp knitting and other techniques to weave the hull on the model, and finally accomplished.

In addition, in order to improve the product into the public's field of vision Wang Qin also took the straw products into the Shanghai World Expo, the World Skills Competition, China's non-heritage exhibitions and other large-scale activities to display, so that more people re-recognize the skill of straw weaving.

In order to attract young people's attention, she has also introduced modes such as webcasting and e-commerce store opening. "I also go on live broadcasts myself to bring in goods and promote grass weaving products through new platforms and channels." Wang Qin said she also combed and recorded the traditional patterns and techniques of Xu Xing's straw weaving and digitized them to make it easier for those interested to learn.

02 Combine with market demand, inheritance and innovation of traditional skills

In recent years, Anzhi District has vigorously implemented the productive protection project of non-heritage, encouraging excellent intangible cultural heritage to adopt the ways of protecting the core skills, perfecting the related products and stimulating the market demand to carry out productive protection, so as to let the non-heritage projects go to the broad market.

Wu Baoqiang, a municipal-level non-genetic heredity of embroidery in Anzhi District, has taken over the embroidery craft of his ancestors, and since 2009, he has set up offices and sub-organizations in Shangrao of Jiangxi Province, Wuhan of Hubei Province, Bangkok of Thailand, Athens of Greece, and London of the United Kingdom, and exported two-thirds of his embroideries to overseas countries. While continuously innovating embroidery products in line with market demand, Wu Baoqiang has established partnerships with several e-commerce platforms to sell "Chinese skills" overseas through online channels, with an annual export value of more than 10 million yuan.

We incorporate embroidery techniques into products such as group fans, screens, earrings, lamps, etc. In the future, we will continue to research and design new floral patterns, focusing on the development of jewelry, ornaments and other types of small embroidery products." Vu Baoqiang said.

Fan Yinglin, deputy director of the Culture, Radio, Television and Tourism Bureau of Anji District, said that the premise of productive protection of NRH items is to respect the authenticity, integrity and manual core skills of NRH, using high-quality raw materials, superb craftsmanship and incorporating spiritual connotations, so as to increase the cultural added-value of NRH products.

03Integration and innovation of ancestral skills, Miao medicine embroidery recreational handicrafts sell well in many countries

Wang Xinmei, the provincial-level non-genetic hereditary bearer of "Hmong medicinal pillow production technology", was born in the Hmong medicine family in the mountains of Taibai Town, Suiyang County, and is the seventeenth generation of the family Hmong embroidery and Hmong medicine skills. Since her childhood, she followed her parents to learn Miao medicine and Miao embroidery, and was deeply impressed by the skills of her elders.

Earlier, Wang Xinmei began to think of traditional Miao embroidery, Miao medicine Miao medicine and modern technology, processing and production of pillows, cushions and other herbal health products. After preliminary research and development and repeated attempts, Wang Xinmei and embroidery team made the first Miao embroidery pillows, and then went out to learn from the experience, she also developed a conditioning type of Miao pillows, the product is widely favored by consumers. In addition, she also participated in activities such as cultural exhibitions and sales of non-heritage, received many orders, products are not only exported to Shanghai, Beijing and other places, but also out of the country, landing in overseas markets.

Wang Xinmei said: "Now we go the most there are three countries, South Korea, Malaysia, the United States side. Then the United States in November last year on a batch of customized, about 1 million yuan per month to pay the goods. Then this year, if the domestic, from each (tourism) attractions to our recreation center, to our "Qian goods out of the mountains", we may be in the whole 10 million yuan of orders."

So far, Wang Xinmei's team has developed more than 10 products such as embroidered medicinal pillows, embroidered medicinal belts, embroidered medicinal pads, foot bath powders, etc., and has applied for a number of patents.In 2019, the Miao medicinal pillow making technique and Miao embroidery were selected for the fifth batch of provincial intangible cultural heritage representative projects list.